M
Mumbai · Brand Strategy · Creative Direction

Manya
Saini

Brand Strategist · Creative Thinker · Account Partner

I work at the intersection of brand strategy, creative direction, and account management — translating business goals into meaningful brand and campaign work.

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Brand Strategy Creative Direction Account Management Campaign Execution Visual Storytelling Content Strategy Brand Strategy Creative Direction Account Management Campaign Execution Visual Storytelling Content Strategy
Selected Work

Campaigns & Strategy

012024
FMCG

Parsi Dairy Farm

Brand strategy, positioning, and campaign execution for one of Mumbai's most iconic heritage dairy brands. Drove communication improvements across digital and retail touchpoints.

Outcome

+20% revenue growth through campaign and communication improvements

Brand StrategyCampaignCommunication
022024
Fashion

Fastrack

Brand partner work with the internal Fastrack team — joining brainstorming sessions, building brand decks, and supporting campaign thinking and positioning exploration.

Outcome

Brand decks and campaign concepts delivered in collaboration with internal team

Brand PartnerBrainstormingDeck Making
032024
Lifestyle

Shrumei

Social media management for Shrumei, a skincare brand. Handled client communication, planned and directed shoots, and brainstormed content calendars to build the brand's digital presence.

Outcome

Consistent social media presence and shoot direction established

Social MediaShoot DirectionContent Calendar
042023
Finance

IceCap Advisors

Marketing management and brand communication for IceCap Advisors. Developed brand messaging and digital communication strategy for a financial advisory firm.

Outcome

Structured brand communication framework across platforms

BrandMarketing MgmtDigital
052024
Fashion

Velvet Verve

Founded and built Velvet Verve — a fashion label — from scratch. Handled full brand strategy, identity, positioning, and content direction as founder.

Outcome

Full brand built from 0 — identity, positioning, and content

FounderBrand BuildIdentity
062026
Lifestyle

Majhe Moje

Brand strategy, positioning, visual identity, and brand guidelines for a storytelling-led socks brand. Built the go-to-market direction and business plan with the founder.

Outcome

Full brand built — from strategy to identity, ready for market

Brand StrategyIdentityGTM
Selected Clients

Brands I've Worked With

Parsi Dairy Farm
As Jr. Brand Partner
Fastrack
As Jr. Brand Partner
Shrumei
As Jr. Brand Partner
Urban Jungle
As a Model
Garnier
As a Content Creator
Newme
As a Content Creator
Freakins
As a Content Creator
Avvatar
As a Content Creator
Alpino
As a Content Creator
IceCap Advisors
As Marketing Manager
Majhe Moje
As Chief of Staff & Brand Strategist
Velvet Verve
As Founder, Designer & Brand Strategist
Mumbai
Manya Saini — Brand Strategist
About

The Thinking
Behind the Work

I'm a brand strategist and account partner based in Mumbai, working at the intersection of strategy, creativity, and execution.

My work focuses on translating business goals into clear brand direction — whether that's shaping positioning, building campaign ideas, or aligning creative and production teams to bring ideas to life.

I've worked across FMCG, fashion, finance, and lifestyle brands — supporting brand positioning, campaign development, retail experiences, and digital communication.

Currently, I work as a Junior Brand Partner at Please See//, where I contribute to brand strategy, creative direction, and campaign execution for brands like Parsi Dairy Farm, Shrumei, and Fastrack.

My experience as a content creator and model has given me a strong understanding of visual storytelling, audience behaviour, and production workflows — allowing me to bridge strategy with execution effectively.

20+
Campaigns Worked On
+20%
Revenue Growth — Parsi Dairy Farm
10K
Followers — 700 to 10K in 3 Months
4M+
Reel Reach Across Brand Collaborations
Experience

Where I've Worked

March 2025 — Present

Junior Brand Partner

Please See//

Support brand strategy, positioning exploration, and campaign development across FMCG and lifestyle brands. Translate client briefs into structured creative directions, campaign concepts, and brand decks. Contribute to moodboards, visual directions, and campaign thinking for digital and retail touchpoints. Support packaging development, retail experiences (including kiosk concepts), and brand activations. Coordinate between clients, designers, and production partners to ensure campaigns move smoothly from concept to execution. Review assets against brand guidelines, scope, and timelines to maintain creative and brand consistency. Clients: Parsi Dairy Farm, Shrumei, Fastrack.
StrategyCampaignsAccount
2024 — 2025

Founder, Designer & Brand Strategist

Velvet Verve

Built a fashion brand from the ground up, leading brand identity, positioning, and overall creative direction. Designed the product line from concept to final production, including developing original outfit designs and coordinating with manufacturing vendors. Sourced and managed production vendors, coordinating sampling, materials, and manufacturing. Developed the brand's visual identity, tone of voice, and digital presence including website design. Planned shoots, directed visual storytelling, and managed influencer collaborations to build brand visibility.
FounderFashionCreative Direction
Jan 2026 — March 2026

Chief of Staff & Brand Strategist

Majhe Moje (Freelance)

Developed the brand strategy, positioning, visual identity, and brand guidelines for a storytelling-led socks brand. Built the business plan and go-to-market direction with the founder. Oversaw brand execution across communication, product storytelling, and sales initiatives.
StrategyFreelance
May 2025 — Sept 2025

Marketing Manager

IceCap Advisors (Freelance)

Led social media strategy and content development for an investment advisory firm, translating financial concepts into accessible digital content. Supported WhatsApp and LinkedIn marketing. Designed and supported the brand's website revamp.
MarketingSocial MediaFinance
Feb 2023 — Jan 2025

Content Creator, Model & Influencer Collaborator

Brand Collaborations

Created high-reach branded content, including reels with 4M+ views. Worked with Urban Jungle, Parle, Parsi Dairy Farm, Shrumei, Newme, Freakins, Drip Project, Avvatar, Alpino, Garnier, Fit Theory. Grew personal Instagram from 700 to 10K followers in 3 months through content strategy and audience understanding. Strengthened understanding of content performance, visual storytelling, and production workflows.
ContentCreatorModel
Craft & Capabilities
01

Brand Strategy

  • Brand positioning
  • Campaign strategy
  • Content pillars
  • Tone of voice
  • Brand narratives
02

Creative Direction

  • Campaign ideation
  • Shoot direction
  • Moodboards
  • Visual storytelling
  • Production briefs
03

Account & Execution

  • Client management
  • Team coordination
  • Campaign execution
  • Timeline management
  • Vendor coordination
Featured In

Press & Recognition

Eat My News

"Success for me is inspiring"

An interview on Manya's journey as a content creator, model, and brand strategist — and what success means to her.

Mid-Day

10 Emerging D2C Brands in India

Velvet Verve featured among the top emerging direct-to-consumer brands shaping India's new retail landscape.

Mid-Day

Top 10 Emerging Startups of India to Watch in 2025

Recognised as one of India's most exciting emerging startups to watch — a spotlight on Velvet Verve's growth story.

The CEO Magazine

Velvet Verve — Stitching a New Narrative in Fashion

A feature on how Velvet Verve is redefining contemporary Indian fashion with a bold, story-driven brand identity.

Social Veins

Manya Saini — Influencer Profile

Listed as a notable Instagram influencer, recognised for high-performing brand content and audience engagement.

Hello
Contact

Let's Build
Something

Currently open to brand strategy briefs, creative direction projects, and account partnerships. Let's talk.